From October 2008 onwards all TV's will include free shipping Australia Wide. This should make it easy to compare prices of our TV's with that of traditional department stores.
Why can we sell the same TV's at a lower price? Because we do not have the overheads that a traditional department store has. Things like expensive rents, lots of staff costs, energy costs and the list goes on. As we do not incur these costs we are able to pass on the savings in the form of lower prices.
The TV's that we sell are also fully backed by a manufacturers warranty, often exceeding a departments store warranty on the same TV's.