Channel Seven is set to launch its latest channel, called 7mate.
7mate is expected to be a "bloke-friendly" channel.
Programming on 7mate is set to include first run episodes of popular shows like Gene Simmons, Family Jewels, Punk'd, Nitro Circus, American Dad, Family Guy, the list goes on. Suffice it to say if you're male and old enough to vote then there is likely to be something on this channel that appeals to you.
7mate will be replacing 7HD but will also be moving from Channel 70 to Channel 73.
At this time the Seven Network are advising that 7mate will launch on Saturday, September 25 at 6pm after the high definition coverage of the 2010 AFL Grand Final, which starts at 12.15pm.
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