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Sony Cybershot DSCW310 12.1MP Digital Camera (Pink)

Sony Cybershot DSCW310 12.1MP Digital Camera (Pink)

Availability:  This product is no longer for sale!

Product Description

The Cyber-shot DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is made easy with a 2.7-inch LCD and advanced features including Easy mode, iAuto and SteadyShot image stabilization make it easy to capture great images in various conditions.

  • 28mm equivalent Sony lens with 4x optical zoom
  • 12.1-megapixel CCD sensor and 2.7-inch LCD screen (230k pixels)
  • SteadyShot image stabilization helps prevent blur
  • iAuto mode automatically optimizes camera settings; Smile Shutter technology automatically captures a smile
  • Card slot for optional Memory Stick Duo media and SD media
Key Features
  • 12.1-megapixel Super HAD CCD image sensor
    A powerful 12.1 megapixel, 1/2.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images and still come away with high-resolution shots..

  • 2.7-inch Clear Photo LCD display (230k pixels)
    Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural colour that makes it easy to compose shots, read menus, and view photos, even in bright sunlight..

  • Sony lens with 4x optical zoom with 28mm equivalent wide angle
    Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos..

  • Intelligent Scene Recognition (iSCN) Mode
    Intelligent Scene Recognition (iSCN) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro . iSCN has two modes: Auto and Advanced..

  • SteadyShot image stabilization
    SteadyShot image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image..

  • Face Detection technology
    Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends..

  • Smile Shutter technology
    Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting..

  • Scene Modes
    The DSC-W310 features 8 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Gourmet..

  • Easy Shooting Mode
    With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode..

  • Function Guide
    This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen..

  • In-Camera Retouching Tools
    Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions..

  • Lithium-ion battery
    Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries..

  • Media card slot
    For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately)..

  • SD Card Functionality
    Sony SD memory cards are the perfect solution for storing and sharing your digital content such as high-quality photos, videos, music, and more..

  • Includes Sony PMB (Picture Motion Browser) Software ver. 5.02
    Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites..

  • Includes Sony PMBP (Picture Motion Browser Portable) software
    With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install..

Gross Pixels Approx. 12.4 Mega Pixels
Effective Pixels Approx. 12.1 Mega Pixels
Processor Sony Processor
Sensor Type 1/2.3" Super HAD CCD
Optical Zoom 4x
Precision Digital Zoom Approx. 8x
Smart Zoom 8M: Approx. 4.9x, 5M: Approx. 6.2x, VGA: Approx. 25.0x, 16:9: Approx. 8.3x
Lens Sony Lens
F Number 3.0 - 5.8
Focal Length f = (35mm Conversion) 5 - 20mm (28 - 112mm)
Auto Focus Range iAuto (W: Approx. 5cm to Infinity, T: Approx. 50cm to Infinity)
Compatible Recording Media Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO Duo (High Speed) / Memory Stick PRO-HG Duo / SD Memory Card / SDHC Memory Card
LCD 2.7" (230K pixels), Clear Photo LCD
Stamina (Battery Life) 220 shots / 110mins
Battery System Lithium ION Battery
USB 2.0 Hi-Speed
Photo Mode Intelligent Auto, Easy Shooting, Program Auto
Scene Selection Twilight / Twilight Portrait / Landscape / Soft Snap / Snow / Beach / High Sensitivity / Gourmet
Still Image Size 12M 4,000 x 3,000
Still Image Size 8M 3,264 x 2,448
Still Image Size 5M 2,592 x 1,944
Still Image Size VGA 640 x 480
Still Image Size 16:9 Mode 9M(4,000 x 2,248) / 2M(1,920 x1,080)
Movie Recording Mode (VGA) 640 x 480, 29.97fps
Movie Recording Mode (QVGA) 320 x 240, 29.97fps
Movie Recording Time Up to 2GB per shoot
Recording Format Motion JPEG / AVI
Still Image Recording Mode Normal (JPEG) / Burst (JPEG)
Aperture iAuto (F3.0 - F4.3) / Program Auto (F3.0 - F4.3)
Shutter Speed iAuto (1/4" - 1/2,000) / Program Auto (1" - 1/2,000)
ISO Sensitivity Setting Auto / 100 / 200 / 400 / 800 / 1600 / 3200
Image Stabilizer SteadyShot
Focus Mode Multi-point AF (9 points) / Center-weighted AF
Auto Focus Mode Intelligent
Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step
White Balance Auto / Daylight / Cloudy / Fluorescent / Incandescent / Flash
Light Metering Multi-Pattern / Center Weighted / Spot
Flash Mode Auto, Flash On, Flash Off, Slow Synchro
Flash Range ISO Auto: Approx. 0.5 - 3.0m (W) / 0.5 - 1.5m (T), ISO3200: up to Approx. 6.0m (W) / 3.0m (T)
Pre-flash Yes
Face Detection Yes
Red-eye Reduction Yes
Self-Timer Yes (10sec / 2sec / off)
Auto Review Yes
Index Playback Yes
Playback Moving Image Mode Play back own recorded movie files only
Slide Show Playback Yes (SD)
Trimming / Resize / Playback Zoom Yes / No / 8x
Image Rotation / Divide (MPEG) / Cue & Review Yes / No / Yes
Hand Shake Alert Yes
LCD Brightness Setting Yes
Speaker Volume Control Yes
Internal Memory Full Data Copy (to Memory Stick) Yes
Multi-use Terminal Yes (AV / USB)
USB Connecting Mass Storage / PTP / PictBridge
Tripod Receptacle Yes
Battery Remaining Indicator Yes
Recording Media Remaining Indicator Yes
Start-up Approx. 2.0sec
Shutter Time Lag Approx. 0.8sec
Release Time Lag Approx. 0.093sec
Burst Speed (Maximum) Approx. 0.85 fps
Burst Interval (Minimum) Approx. 1.25sec
Dimensions (W x H x D) 95.3 x 55.0 x 18.7mm
Weight Approx. 121g (Body), Approx. 137g (With Accessories)
Body Material Metal Face
Battery Lithium ION Battery NP-BN1
Battery Charger BC-CSN
A/V Cable Yes
USB Cable Yes
Power Cord Yes
Wrist Strap Yes
Application Software Picture Motion Browser
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